5+ A Day is a Charitable Trust that encourages all Kiwis to eat five or more servings of colourful, fresh fruit and vegetables every day for health and vitality.
5+ A Day promotes healthy lifestyles. Just like a car needs the right fuel to run well, we need fresh fruit and vegetables to get the best out of our bodies for physical activity, learning, sport, and all our daily activities.
This is in line with our Ministry of Health and the World Health Organisation’s recommendations.
The 5+ A Day Charitable Trust was formed in 2007 for the benefit of the general public and specifically the children of New Zealand. The Trust is committed to increasing the consumption of fresh fruit and vegetables for better health in all New Zealanders.
5+ A Day focuses its work in the education setting. Resources linked to The New Zealand Curriculum are produced promoting awareness, understanding, and knowledge of the importance of eating 5+ A Day. These are distributed free to educators.